ColourPop Cosmetics, the popular American beauty brand known for its affordable prices and trendy collaborations, is once again causing a stir in the beauty industry. This time, the excitement revolves around their latest partnership, a makeup collection inspired by the cultural phenomenon, Twilight. With ColourPop’s history of successful collaborations with renowned brands like Disney, Sanrio, and influential personalities such as Jenn Im and Karrueche Tran, the anticipation for this release is tangible. Fans and beauty enthusiasts alike are eagerly awaiting the launch of this collection, eager to get their hands on the products that pay homage to the beloved Twilight series.
The Rise of ColourPop Cosmetics
ColourPop Cosmetics, a subsidiary of Seed Beauty, was founded in 2014 by siblings John and Laura Nelson. Initially an online retailer, the brand has since expanded into wholesale and made its retail debut through a partnership with Sephora in 2017. ColourPop offers a wide range of affordable makeup products for the face, lips, and eyes, with prices ranging from $5 to $20.
In addition to their makeup line, ColourPop also owns Fourth Ray Beauty, a skincare brand, and Sol Body, a brand focused on body makeup. The company’s commitment to cruelty-free makeup and its ability to capture the latest social media trends have contributed to its success and recognition. Over the years, ColourPop has received beauty awards from OK!, Influenster, Temptalia, Glamour, and Allure.
The Twilight Makeup Line
The highly anticipated Twilight makeup line will be launching on the ColourPop website at 10 AM PT on Thursday, January 11, 2024. Excitingly, Ulta Beauty’s website will also be featuring select products from this line starting from January 14. Rumor has it that the collection will include an array of liquid liner shades such as Vampire, Coven, and Forever, as well as lip oil shades named Bella, Team Jacob, and Edward.
However, the standout product in this collection is undeniably the Like Diamonds SOL Shimmering Dry Oil. This body oil is infused with an abundance of glitter, promising users a dazzling, diamond-like finish. ColourPop’s Facebook page describes this product as an opportunity for fans to recreate Edward’s iconic diamond skin from the Twilight series. With its shimmering allure, this product is sure to captivate makeup enthusiasts and Twilight fans alike.
Pop Culture Phenomena
The Twilight-inspired makeup line from ColourPop has generated a lot of excitement, which is not surprising considering the brand’s track record of successfully incorporating popular culture into their products. Previous collaborations with Sailor Moon, Star Wars, Disney Princesses, and Naruto have all been well-received by consumers, resulting in lipstick and eyeshadow palettes that capture the essence of these beloved franchises. Although the complete details of the Twilight collection have yet to be revealed, the teasers provided by ColourPop have already sparked consumer interest. Like their previous releases, the Twilight collection is expected to combine affordability and trendiness, appealing to both makeup enthusiasts and Twilight fans. The full unveiling of the collection on January 11 will provide more insight into what ColourPop has in store for its customers.